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        Recently, Liu Wantao, executive chairman of Shenzhen Quality Strong City Promotion Association (hereinafter referred to as the Promotion Association), Zhang Wen, vice president and secretary general, Dr. Xu Hong, expert/senior quality expert of the Expert Committee of the Promotion Association, and Liu Zhen, general manager of the business department of Bank of Beijing Shenzhen Branch, walked into the vice president unit Shenzhen Baoan Renda Electrical Appliance Industry Co., Ltd. (hereinafter referred to as Renda Group) to investigate and exchange high-quality development. Cai Maocheng, Chairman of Renda Group, Du Huayou, Chief Financial Officer, Li Silong, President of Renda Love Nursing Home, and Sun Haixia, Assistant to the Chairman, warmly received the research delegation. The two sides conducted in-depth discussions on topics such as core business development, quality management innovation, and intelligent transformation.

       As a veteran enterprise rooted in Shenzhen for 34 years, Renda Group has gradually built an industrial pattern covering the two core sectors of power equipment manufacturing and smart pension with the core concept of "steady operation and innovation and breakthrough". In the field of manufacturing, the Group focuses on the R&D and production of power distribution equipment, and its service scope extends from traditional real estate to emerging fields such as municipal engineering and data centers, and has successively provided power guarantee for major projects such as Qianhai International Conference Center and Shenzhen Bay Cultural Park, and has become the core supplier of leading enterprises such as Tencent and ByteDance. In 2023, the company's revenue will exceed 1.646 billion yuan, and in 2024, the revenue will achieve a substantial year-on-year growth, with a good momentum of development.

       In terms of quality management practices, the company has regarded quality as a lifeline since its inception, built a whole-process quality management framework through ISO system certification, and improved the quality control system by optimizing the quality control system, the group has achieved a 30% increase in manpower allocation efficiency and a 50% reduction in customer rework rate, and has been rated as an A-level supplier qualification for BYD, Huawei and other customers for many years. In the face of the wave of digitalization and AI, Renda Group actively deploys intelligent transformation, takes the power supporting of data centers as the entry point, and deeply participates in the construction of AI computing infrastructure. At present, it has undertaken major projects such as Pengcheng Cloud Brain and ByteDance, and cooperated with operators to expand the national market. At the same time, Renda Group invested in the construction of a 230,000-square-meter digital factory in Jiangmen, invested more than 60 million yuan to introduce intelligent robots and green production equipment, explored a new model of "smart factory and low-carbon manufacturing", and promoted the increase of product added value.

       At the same time, Renda Group has also vigorously developed the pension and health care industry and charity for the disabled over the years to repay the society, and its pension industry group operates 15 pension institutions and disabled people in Guangdong Province, Jiangxi Province and Hunan Province, and has won the "National Love Project Pilot Unit", "National Love Project Construction Base" and "National Civilization for the Elderly". ", "Benchmarking Demonstration Unit of China's Tourism Pension Industry", and many other authoritative recognitions and honorary titles. Chairman Cai Maocheng said: "The pension business is not profit-oriented, but realizes the balance between social value and commercial value through refined services. ”

Executive Chairman Liu Wantao (fourth from right), Chairman of Renda Group (middle), Dr. Xu Hong (fourth from left), Vice President and Secretary-General Zhang Wen (third from left), Liu Zhen, General Manager of Business Department of Bank of Beijing Shenzhen Branch (second from right), Du Huayou, Chief Financial Officer of Renda (first from left), Sun Haixia, Assistant to the Chairman (third from right), and President Li Silong (second from left).

    "From the young succession to the helm of innovation, he led Renda Group to realize the leap from a regional enterprise to a national service provider, demonstrating the vision and responsibility of young entrepreneurs in Shenzhen. Executive Chairman Liu Wantao especially praised Chairman Cai Maocheng as the benchmark of Shenzhen's "second generation". At the same time, he spoke highly of the development achievements of Renda Group, and he believed that Renda built the foundation with quality and broke the situation with innovation, which provided a fresh sample for the transformation and upgrading of traditional manufacturing enterprises. At the same time, he introduced the important work of the Promotion Association, which has always focused on the five-in-one strategy of "standard, quality, brand, reputation and design", as well as intellectual property rights, carbon neutrality, talent training, etc., to build a bridge between government and enterprises, and help enterprises break through the bottleneck of development.

       Facing the future, Executive Chairman Liu Wantao said that he hoped that Renda Group would continue to strengthen brand building and further enhance its brand awareness in the national market; Learn from the experience of "black light factory" and "lighthouse factory" to accelerate the upgrading of intelligent manufacturing; At the same time, it actively uses the platform resources of the promotion association to expand production and demand cooperation from the priority procurement and preferential supply among members.        

       The two sides said that they will take this exchange as an opportunity to deepen cooperation in the fields of quality improvement, standard development, industrial chain coordination, and green finance, and jointly inject new momentum into the construction of Shenzhen as a "quality strong enterprise and quality city".